As of April the first, Google will be strictly enforcing the new display url policy.
Before where you could get away with using a close matching url as your display url you will not be able to do this since Google wants to maintain its level of quality for the end user's experience.
As explained on the Adwords blog, any display url must match the destination url with no exceptions.
This means that if your destination url is conqueradwords.blogspot.com, it will not be acceptable to put Conqueradwords.com, as your display url because that is another site.
If you use a tracking url or affiliate link, don't worry, the destination url of the landing page is what you will use as the display url and not the tracking link or affiliate link.
This new policy takes effect on April 1st and the Adwords team advises that changes should be made if you will be affected, ahead of time to ensure that your ads keep running without any disruption.
Sunday, March 23, 2008
Google's Url Policy Changes.
Sunday, March 9, 2008
Ad Infiltration & Placement Targeting
A while back I told you about Ad Infiltration. Now Steve released Ad Infiltration twice before (once at Wealthy Affiliate and the second time as a WSO) and both times they sold out in under an hour.
Now Steve is re-releasing Ad Infiltration on Tuesday so if you've been wanting to do some placement targeting campaigns then you definitely should pick this up.
It would make no sense to do placement targeting without knowing what you're doing..that can cause some serious financial damage...either that or less than stellar results money wise.
If you're not sure what I'm talking about when I say placement targeting it isn't anything new. Its advertising on the content network by choosing the sites that you want to advertise on. This means that you are in control of where your traffic is coming from.
What Ad Infiltration will show you is:
- How to set up placement targetting campaigns
- How you can automate the process
- How to get super high click thru rates
- How you can get less than 1 cent clicks
- What not to do
- More cool stuff...
Ad Infiltration is launching again on Tuesday at 12pm EST so make sure you do get a copy.
