Ad Writing Techniques To Increase Your Adwords CTR

Having a high click thru rate (ctr) on your ads is very important. Google will hand you some low minimum bids if you have a high click thru rate on your ads. Your quality score will also improve and so will every thing else including roi providing that you're making money on your campaign.

Click thru rate is measured by the ratio between the impressions on your ads and the clicks your ad recieves. Simply put, for every time your ad is shown, how often is your ad clicked on?

Here are some things you can do to increase your click thru rate:

• Don't be boring like everyone else. Sure its hard to be unique and still keep your keyword in your ad but being unique will usually stand out and therefore get more clicks. Google will reward you regardless so inject humor in your ads and try to be as relevant as you can.
• Use symbols - Google will usually disapprove certain symbols but there are some that you can use to get eyes on your ad. One of the most common is the "?". Using the "?" on the end of your ad headline can jump your ctr since people generally respond to being asked a question. Also your competition may not be using these symbols. Other symbols such as "™", © , ®, #, $ and % can also work wonders for your ctr. Remember to split test your ads.
• Use numbers. Same as with special symbols the eye usually gets drawn to numbers as they stand out from text. Combine them with special symbols. eg. Top 10 Widgets Under $10
• Put your keyword in the display url field if possible. Keywords are usually bolded and this will add relevance to your ad. eg. ConquerAdwords.com/IncreaseCtr
• Start each word in your domain with a capital letter. Drop the www so you can have more character for the keyword on the end in the above example.
• Offer a bonus right in your add. Most advertisers don't do this and customers want something extra. Make sure customers can get the advertised bonus.
• You can use the price in your ad to get your ctr up and your bids down. Using the price usually gets rid of freeloader and curiosity clicks.

There are other ways to increasing your adwords ctr other than ad writing techniques. Starting at the first stage of exposure is a great way to get a good campaign going.