Steve Goltiao's Ad Infiltration

I recently got a copy of an ebook by Wealthy Affiliate member Steve Goltiao called Ad Infiltration.

The ebook reveals how Steve was able to get some rather low cpcs of under 1 cent! No, really...I read the book. He also reveals how he managed CTRs of up to 64.70%!

Yeah its pretty amazing and not many people are doing PPC like this. Steve is stealing (legally) from his competitors and they are allowing him...jeez, do I sound like a liar, already?

The ebook is pretty eye opening and although the method has been around for a while now, there's not much material written about it and is pretty much unexplored. Steve's Ad Infiltration is a really good read and anyone who gets their hand on this is going to make a lot of money in highly competitive niches.

The limited release of 100 copies sold out in just under an hour but Steve's gonna be launching pretty soon as a WSO on the Warrior Forum. You can get on the notification list by going to Ad Infiltration.

Ad Writing Techniques To Increase Your Adwords CTR

Having a high click thru rate (ctr) on your ads is very important. Google will hand you some low minimum bids if you have a high click thru rate on your ads. Your quality score will also improve and so will every thing else including roi providing that you're making money on your campaign.

Click thru rate is measured by the ratio between the impressions on your ads and the clicks your ad recieves. Simply put, for every time your ad is shown, how often is your ad clicked on?

Here are some things you can do to increase your click thru rate:

• Don't be boring like everyone else. Sure its hard to be unique and still keep your keyword in your ad but being unique will usually stand out and therefore get more clicks. Google will reward you regardless so inject humor in your ads and try to be as relevant as you can.
• Use symbols - Google will usually disapprove certain symbols but there are some that you can use to get eyes on your ad. One of the most common is the "?". Using the "?" on the end of your ad headline can jump your ctr since people generally respond to being asked a question. Also your competition may not be using these symbols. Other symbols such as "™", © , ®, #, $ and % can also work wonders for your ctr. Remember to split test your ads.
• Use numbers. Same as with special symbols the eye usually gets drawn to numbers as they stand out from text. Combine them with special symbols. eg. Top 10 Widgets Under $10
• Put your keyword in the display url field if possible. Keywords are usually bolded and this will add relevance to your ad. eg. ConquerAdwords.com/IncreaseCtr
• Start each word in your domain with a capital letter. Drop the www so you can have more character for the keyword on the end in the above example.
• Offer a bonus right in your add. Most advertisers don't do this and customers want something extra. Make sure customers can get the advertised bonus.
• You can use the price in your ad to get your ctr up and your bids down. Using the price usually gets rid of freeloader and curiosity clicks.

There are other ways to increasing your adwords ctr other than ad writing techniques. Starting at the first stage of exposure is a great way to get a good campaign going.

Turn Off The Adwords Content Network.

One of my Wealthy Affiliate friends learned the hard way. She had just set up a campaign and activated it and left for the bathroom. When she got back 3 minutes later, she had already racked up over 800 clicks...must have been one good looking ad.

I'm sure she probably meant to turn off the Adwords content network but that 3 minutes she had it on for cost her a pretty penny. Its one of the biggest mistakes advertisers make when starting an adwords campaign. They leave the content network running.

Always turn off the content network.

The Google Adwords content network is used to show ads on relevant websites in the form of adsense. The network is plagued by click fraud and advertisers can recieve very untargetted and unwanted traffic. There's actually a right way and a wrong way to use the adwords content network.

Leaving on the content network feature will get your ads tons more impressions and this usually means lower click thru rate (ctr). As you know, having a low ctr can have damaging effects on your quality score and other aspects of your campaign including roi.

If you're going to use the content network then its best to use a separate campaign so you can track the results and maintain the different variables related to both the content network and the search network.

Setting up a placement targetted campaign is also much better than letting an adwords campaign run with the content network on. Placement targetted campaigns (formerly site targetting) places your ads on websites which you select so you have more control over where your ads are shown. You can also pay per click instead of by impressions if you like. This is the only recommended use of the content network.

So next time you start that new campaign, remember to save your self some money by turning off the adwords content network.

Using Negative Keywords To Increase CTR

One overlooked aspect of setting up a campaign is using negative keywords. If you're not using negatives keywords you are most likely paying for unwanted or untargetted clicks.

Having negative keywords in your adgroups or campaigns can also increase your CTR exponentially since you are getting rid of some of those unwanted impressions. When you set a negative keyword you are telling Google not to show your ad for certain keywords.

Some negative keywords you might want to use are listed below along with the searchers who you want to elliminate.

1. To hide your ads from freeloaders:

• -free
• -crack
• -torrent
• -keygen
• -p2p

2. Hide your ads from researchers:

• -picture
• -wikipedia
• -jpeg
• -image
• -pics
• -video
• -youtube

3. Hide your ad from other marketers:

• -forum
• -forums
• -affiliate or "affiliate program"
• -blogs

You might also want to hide your ad from being displayed on the broad term although Google is up on its game and would usually stay very relevant. For example if you're advertising 'Chow Mutt German shepherd dog food' you could take out the broad term 'dog food' by using the negative keyword for the exact phrase -[dog food].

Also its a good idea to go to the keyword tool and do a search for your base keyword. Any irrelevant words used with your base keyword could be used as a negative.

Check your hosting logs too. You'll probably find some there too.

Add your keywords to the campaign if you aren't going to use them at all or add them to the adgroup if you'd like to use them in another adgroup but not that one. You'll see your impressions dropping way down and because you'll only have relevant searches even if you get the same amount of clicks you normally get then you'll have a better ctr which will give you a better quality score and as a result lower cpc.