Google's Url Policy Changes.

As of April the first, Google will be strictly enforcing the new display url policy.

Before where you could get away with using a close matching url as your display url you will not be able to do this since Google wants to maintain its level of quality for the end user's experience.

As explained on the Adwords blog, any display url must match the destination url with no exceptions.

This means that if your destination url is conqueradwords.blogspot.com, it will not be acceptable to put Conqueradwords.com, as your display url because that is another site.

If you use a tracking url or affiliate link, don't worry, the destination url of the landing page is what you will use as the display url and not the tracking link or affiliate link.

This new policy takes effect on April 1st and the Adwords team advises that changes should be made if you will be affected, ahead of time to ensure that your ads keep running without any disruption.

Help With Google Adwords?

Going at it alone sometimes can leave you confused and one of the best ways to cope with the stress is to have a strong support system around you where you can get help. This is one of the reasons why I enjoy being a member of one of the best internet marketing communities on the internet - Wealthy Affiliate.

If you need help with Google Adwords, Wealthy Affiliate is a great place to be. Apart from the helpful bunch of Adwords advertisers who put their heads together to help each other become better marketers, Wealthy Affiliate offers a lot of tools that are essential for researching and implementing your adwords campaigns.

For help with Google Adwords, Wealthy Affiliate has:

Tools

Clickbank Research Tool

Mylinker Tool which tracks your landing page conversions.

Competition Spy Tool

Keyword Research Tool

Keyword Generator which adds some popular keyword prefixes or suffixed to your keyword

Keyword Phrase Builder - adds cities to the end of your keywords for regional targetting

Google Match Type Tool which puts quotes and brackets around your keywords

Support

Kyle and Carson will take a look at your campaign and let you know how you can improve it. Just send them a private message.

Learning Materials

Case Studies

Stickied forum posts that go into detail about campaigns.

Keyword Lists

Courses that give you step by step detail about what to do and what not to do.

An in depth Landing Page Course

There's also Site Rubix website builder and free Wealthy Affiliate Hosting for landing pages.

Wealthy Affiliate also has lots more to offer and these are just a few of the things that Kyle and Carson have used to become Wealthy Affiliates with Google Adwords.

Click here to learn more about Wealthy Affiliate.

Using Negative Keywords To Increase CTR

One overlooked aspect of setting up a campaign is using negative keywords. If you're not using negatives keywords you are most likely paying for unwanted or untargetted clicks.

Having negative keywords in your adgroups or campaigns can also increase your CTR exponentially since you are getting rid of some of those unwanted impressions. When you set a negative keyword you are telling Google not to show your ad for certain keywords.

Some negative keywords you might want to use are listed below along with the searchers who you want to elliminate.

1. To hide your ads from freeloaders:

• -free
• -crack
• -torrent
• -keygen
• -p2p

2. Hide your ads from researchers:

• -picture
• -wikipedia
• -jpeg
• -image
• -pics
• -video
• -youtube

3. Hide your ad from other marketers:

• -forum
• -forums
• -affiliate or "affiliate program"
• -blogs

You might also want to hide your ad from being displayed on the broad term although Google is up on its game and would usually stay very relevant. For example if you're advertising 'Chow Mutt German shepherd dog food' you could take out the broad term 'dog food' by using the negative keyword for the exact phrase -[dog food].

Also its a good idea to go to the keyword tool and do a search for your base keyword. Any irrelevant words used with your base keyword could be used as a negative.

Check your hosting logs too. You'll probably find some there too.

Add your keywords to the campaign if you aren't going to use them at all or add them to the adgroup if you'd like to use them in another adgroup but not that one. You'll see your impressions dropping way down and because you'll only have relevant searches even if you get the same amount of clicks you normally get then you'll have a better ctr which will give you a better quality score and as a result lower cpc.

Google Ads For Free?

Yeah it all started with the release and hype of GetGoogleAdsFree earlier this year and they somehow tried to make people believe that you could actually get Google Adwords for free.

Most likely the persons who would want to get a break from having to pay their adwords bill would be people looking to save money. Well here's the kicker...

The system was designed for you to spend more!

Well if you are curious I would save you the trouble of having to purchase the product. In a nutshell the system has to do with offering ad space on your landing page or website and promoting your site with adwords.

This would mean that you would have to pay for the Adwords but you would pay with the funding from the advertiser who now has space on your site and sharing your visitors. So you see you are not really getting free PPC advertising but rather offsetting your expenses.

This method in itself is completely legitimate but the advertising of the GetGoogleAdsFree product is in itself very misleading. Who didn't think that there was some loophole you could use to take advantage of Google? I would put my hand up but to be honest it never excited me.

Some things wrong with this system though.

Why would you want to distract your customers further by allowing some advertiser to place a banner on your landing page? You will get lower conversions and you could use that space to capture email addresses in an opt in form.

Jeez, who the hell thought that was a genius idea?

Using Google Adwords Coupons.

More than likely if you're here at this blog then you have an adwords account already.

If however you are thinking about getting an adwords account then you might want to think about getting a Google Adwords coupon for when you sign up.

Google Adwords coupons allow you to get some free money for PPC so that you can do some test campaigns and try out adwords. Maybe you will burn through the extra credit before burning your own money but hopefully you will make some money off it and be profiting before using your own money.

You can do a search on Google for Google Adwords coupons or if you have hosting or know a friend that does some webhosts include them.

Don't ever buy Google Adwords coupons... its really amazing how some people make money off innocent people just because they don't know any better. Coupons are always free.